Marketing Manager

Key Responsibilities Reporting to VP, Marketing; independently work with and manage media and creative agencies to plan, execute, and manage digital marketing for Credit Card Usage and General Insurance. Responsible to work with media agency to review, monitor and optimize marketing performance for SEM, Paid Media advertising Responsible to work with creative, media and advertising agencies to create and adapt creative marketing assets for paid and owned media channels Create and maintain a marketing calendar to deliver targeted marketing campaigns Monitor campaign progress, effectiveness and conduct post-campaign evaluation for future improvements Identify, analyse, and measure trends and content to assess how well advertising assets are performing and suggest ideas to improve current performance Manage budget and track expenses in accordance with the department's guidelines Execute marketing events and coordinate with internal/external stakeholders to ensure smooth implementation of ...