Job Description
A premium designer drinks company is looking for a Marketing Manager to join their team in Johannesburg, GP.
The Marketing Manager who is equally at home developing an exciting new product concept with the R&D team as they are building a digital campaign, managing a brand partnership, or presenting a go‑to‑market plan will be the creative and commercial engine — driving brand equity, product launches, digital growth and customer engagement across all touchpoints.
Key Responsibilities
- Collaborate with the R&D and technical team to develop exciting new product and equipment concepts — from brief to market‑ready proposition.
- Lead the commercialisation of new launches: naming, positioning, pricing architecture, margin management, and launch event coordination.
- Build go‑to‑market strategies that ensure new products land profitably — tracking margin, sell‑through and client adoption.
- Manage the commercial relationship with k...