Job Description
职位描述：
Key Responsibilities
Digital Marketing Execution
1. Develop localized digital marketing strategies based on Philippine media landscape; manage Facebook and local social channels, ad placement, content optimization and data-driven strategy iteration. Utilize AI tools to boost operational efficiency.
2. Create localized short video & graphic content (planning, shooting, editing and copywriting) aligned with local aesthetics and culture.
Online & Offline Event Management
1. Plan and execute local test drive events, sales promotions and auto shows; full-cycle ownership of proposal, budget, execution and post-review, align internal & external resources to meet KPIs.
2. Build online lead funnel: DM inquiry, form filling, lead capture, test drive booking and online order flow; drive conversion with offline dealership teams.
Marketing Synergy & Performance Review
1. Align with overall marketing roadmap, synergize digital c...