Job Description
About the Position
As the Marketing Operations Analyst at WatchGuard, you will play a critical role in ensuring that the leads generated from our global marketing activities are clean, enriched, and ready to drive action. This role sits at the heart of our marketing and sales engine — owning the end-to-end process of getting the right leads to the right people, at the right time.
You will be responsible for managing the intake, cleansing, enrichment, and routing of leads generated from events, campaigns, content syndication, webinars, and other marketing activities. You'll leverage AI-powered tools and automated processes to improve data quality before leads are loaded into Marketo and Salesforce, and you'll work closely with demand generation, sales operations, and field marketing teams to ensure that every lead is handled consistently and efficiently.
This role reports to the Director of Marketing Operations and is part of the broader Revenue Marketing te...