Job Description
We are looking for a creative, data-driven Marketing Outbound Manager to own and scale our Whats App Marketing channel in Brazil, while also driving innovation across Email and Push notification programs. This role requires a builder mindset — someone who can leverage existing tools and products to unlock new engagement strategies and meaningfully grow the Whats App channel as a high-impact, cost-efficient customer touchpoint.
Key job responsibilities
- Own the Whats App channel roadmap: grow reach, engagement, and conversion through creative campaign strategies.
- Experiment with new message formats, content types, and customer journeys using available platform capabilities.
- Analyze channel performance, identify opportunities, and propose/run A/B tests to optimize results.
- Partner with tech and product teams to pilot new Whats App features and integrations.
- Build scalable playbooks and best practices for the channel.
- Support strategic improvements to Email...
Key job responsibilities
- Own the Whats App channel roadmap: grow reach, engagement, and conversion through creative campaign strategies.
- Experiment with new message formats, content types, and customer journeys using available platform capabilities.
- Analyze channel performance, identify opportunities, and propose/run A/B tests to optimize results.
- Partner with tech and product teams to pilot new Whats App features and integrations.
- Build scalable playbooks and best practices for the channel.
- Support strategic improvements to Email...