Job Description
Role
Senior Manager / Manager, Product Branding
Responsibilities
- Identify and drive opportunities to own and defend the product in the marketplace
- Identify product trademark opportunities and support cross‑functional teams to ensure timely acquisition
- Ensure the product is identifiable and drive product education and brand recognition
- Develop and manage product names that maximize brand recognition and protect the product
- Make the product recognizable when worn through external branding such as logos
- Communicate brand identities through product packaging systems that maximize shopability, functionality, and education
Qualifications
- Proven skills, certifications, education and/or experience in Product Branding
- Commitment to learn and apply Aritzia's Values and Business and People Leadership principles
- Ability to collaborate fluently with cross‑functional partner...