Job Description
If you're the kind of person who knows how to turn content into conversions, understands the power of KOLs, and lives for a strong hook + aesthetic visuals you’re going to love this role
At Glad2Glow , we’re looking for a creative, strategic, and KOL-savvy Marketing Specialist to join our team and bring our brand vision to life online
- Liaise directly with KOLs (nano to macro) — guide them on content angles, storytelling, and product messaging
- Collaborate closely with the KOL Specialist to align influencer campaigns with marketing direction
- Draft clear and engaging content briefs tailored to each KOL’s niche
- Track video/content performance and adjust strategy based on engagement, retention, and conversion
- Propose viral content ideas, hooks, and CTAs that resonate with Gen Z & beauty lovers
- Support product campaign execution & storytelling across online platforms
- Ensure all content aligns with b...