Job Description
About the Role
We are seeking a creative and data-driven Marketing Specialist to lead digital content management, social media operations, cross-industry partnerships, and marketing project execution. The ideal candidate has hands‑on experience operating social media platforms, managing content calendars, collaborating with partners, and coordinating marketing campaigns across online and offline channels.
Job Description
Social Media & Content Operations
- Manage official accounts across multiple platforms (e.g., TikTok, Instagram, Facebook, Xiaohongshu).
- Plan content calendars, create copywriting and briefs, coordinate visual materials, and schedule publishing.
- Track performance analytics, review campaign results, and provide actionable insights for optimization.
- Maintain brand tone and enhance user engagement, reach, and retention through content.