Job Description
Key Responsibilities
1. Marketing Strategy & Planning
- Develop and execute the annual Spain Region marketing plan aligned with sales objectives.
- Define target segments and positioning per product line.
- Coordinate marketing calendar including trade fairs, product launches and campaigns.
2. Campaign Management
- Plan and execute online and offline campaigns.
- Manage LinkedIn presence and digital content strategy.
- Coordinate email campaigns and lead nurturing workflows.
- Track campaign performance and ROI.
3. Trade Fairs & Events
- Organize participation in industry exhibitions (e.g. Infra Relatiedagen, TKD).
- Coordinate stand design, promotional materials and local communication.
- Ensure effective follow-up process for event-generated leads.
4. Product Launch Support