Job Description
A Marketing Specialist is responsible for planning, executing, and optimizing marketing campaigns to promote products or services, strengthen brand awareness, and support business growth. The role focuses on both digital and traditional marketing initiatives, content creation, campaign management, and performance tracking.
Key Responsibilities:
- Develop and execute marketing campaigns across digital and offline channels
- Create marketing content such as social media posts, email campaigns, and promotional materials
- Manage brand presence across platforms (social media, website, and other marketing channels)
- Conduct market research to identify trends, customer needs, and competitor activities
- Coordinate with internal teams (Sales, Product, and Creative) to align marketing strategies
- Support lead generation initiatives and conversion-focused campaigns
- Monitor campaign performance and prepare reports on key metrics (ROI, eng...