Job Description
The Marketing Supervisor is responsible for developing and executing strategic marketing plans to drive brand visibility and product demand among hotels, restaurants, caterers, and food service providers. This role involves analyzing market trends, managing product portfolios, designing promotional campaigns, and collaborating closely with sales teams to build customer intimacy and meet sales targets.
Key Responsibilities
- HORECA Marketing Strategy: Develop, implement, and review annual marketing plans tailored specifically to the HORECA channel, ensuring alignment with overall business objectives.
- Product Portfolio Management: Manage the product life cycle for frozen meat, including new product development (NPD), pricing strategies, and ensuring product availability.
- Customer Engagement & Activation: Lead customer engagement, such as conducting product demos, tasting event...