Job Description
Overview
We are seeking a highly skilled Marketplace Advertising Specialist with proven expertise in managing and optimizing product listings and PPC campaigns on Walmart Marketplace and Target Plus. The ideal candidate will have hands-on experience creating new listings from scratch, driving visibility through advertising, and scaling sales through strategic marketplace management.
Responsibilities
- Marketplace Management: Create, optimize, and maintain product listings on Walmart Marketplace and Target Plus. Ensure listings meet platform requirements and are fully optimized for search, conversion, and compliance.
- Advertising & PPC Campaigns: Plan, execute, and optimize PPC campaigns on Walmart and Target platforms. Monitor ad performance, adjust bids, and implement strategies to maximize ROI. Conduct keyword research and competitor analysis to improve campaign efficiency.
- Performance Analysis: Track KPIs such as CTR, conversion rat...