Job Description
Overview
Marketplace Advertising Specialist (Walmart & Target) — We are seeking a highly skilled professional with proven expertise in managing and optimizing product listings and PPC campaigns on Walmart Marketplace and Target Plus. The ideal candidate will have hands-on experience creating new listings from scratch, driving visibility through advertising, and scaling sales through strategic marketplace management.
Responsibilities
- Marketplace Management
- Create, optimize, and maintain product listings on Walmart Marketplace and Target Plus
- Ensure listings meet platform requirements and are fully optimized for search, conversion, and compliance
- Advertising & PPC Campaigns
- Plan, execute, and optimize PPC campaigns on Walmart and Target platforms
- Monitor ad performance, adjust bids, and implement strategies to maximize ROI
- Conduct keyword research and competitor...