Job Description
This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.
About the Role
In this role, you will analyze and report on Kohl's marketing campaign strategies and tactics by customer, product and channel. You will use a consultative approach, working with Marketing strategy teams to define campaign test objectives, determine proper test design to ensure measurability, clearly define actionable KPIs and generate campaign insights.
What You’ll Do
+ Work with strategy teams to define campaign test objectives
+ Ensure that all campaigns have defined and measurable KPIs
+ Generate campaign insights and evaluate marketing effectiveness to inform key decision-makers and strategic initiatives
+ Provide insights gathered from multiple data sources and translate insights into a compelling story to inform senior leadership
+ Use high-level dat...
About the Role
In this role, you will analyze and report on Kohl's marketing campaign strategies and tactics by customer, product and channel. You will use a consultative approach, working with Marketing strategy teams to define campaign test objectives, determine proper test design to ensure measurability, clearly define actionable KPIs and generate campaign insights.
What You’ll Do
+ Work with strategy teams to define campaign test objectives
+ Ensure that all campaigns have defined and measurable KPIs
+ Generate campaign insights and evaluate marketing effectiveness to inform key decision-makers and strategic initiatives
+ Provide insights gathered from multiple data sources and translate insights into a compelling story to inform senior leadership
+ Use high-level dat...