Job Description
Job Description
This person will lead and oversee campaign strategy and development, audience creation, campaign launch, optimization and reporting, test and learn analysis, and use case development, and the development of actionable recommendations across channels including paid social, programmatic, display, video, connected television, and other digital and offline media.
Key responsibilities:
- Lead measurement and analytics strategies for digital media and performance marketing campaigns.
- Analyze cross-channel campaign performance (Paid Social, Programmatic, Display, Video, CTV, etc.) and identify optimization opportunities.
- Develop measurement frameworks, KPI structures, and test-and-learn programs.
- Translate complex data into actionable insights and business recommendations.
- Problem-solving using SQL and Python to support analysis and reporting.
- Partner with marketing, media, ana...