Job Description
Job Description Title: Media Associate Location: El Segundo, CA Hybrid Duration: 4 month (contract to hire) We are looking for an in‐house YouTube global paid media analyst to work across the full brand portfolio. The role is responsible for analyzing YouTube data in order to build reports and provide recommendations to the Paid YouTube team. We are looking for a team player to collaborate with the larger organization and external partners to deliver across all YouTube Channel & Viewership KPIs. What Your Impact Will Be: Analyze campaign performance, evaluate and interpret data, and prepare detailed reports on findings with actionable insights Partner closely with the media buyers to provide recommendations for optimizations against media KPIs ultimately influencing media strategies Ensure KPIs are met, while also maintaining CPV efficiency Research YouTube trends and provide updates to the Mattel paid YouTube team and Mattel marketing organization Conduct ad hoc analysis Collabora...