Job Description
Diginest (Pvt. Ltd.) is a full-service marketing and advertising agency based in Faisalabad, delivering integrated brand solutions across digital and offline channels. We combine creative storytelling with data-driven strategy to help small, medium, and enterprise clients grow their brands and maximize ROI. We are seeking a Meta Ads Marketer to join our multidisciplinary team and lead paid social performance for client accounts targeting the Pakistani market.
Key responsibilities
- Plan, set up, and manage Meta (Facebook & Instagram) ad campaigns end-to-end for multiple client accounts, aligning objectives with overall marketing strategy.
- Conduct audience research and build targeting strategies including custom audiences, lookalike audiences, and interest-based segments.
- Create, test, and optimize ad creatives, copy variations, and formats to improve CTR, conversion rate, and ROAS.
- Perform ongoing bid, budget, and placement opti...