Job Description
Key Responsibilities:
1. Develop and execute performance marketing strategies for D2C and lead generation brands across multiple digital platforms.
2. Independently manage and optimise paid advertising campaigns on Meta Ads, Google Ads, YouTube, LinkedIn, Snapchat, and other relevant advertising platforms.
3. Plan and execute campaigns focused on:
• Website purchases and revenue generation
• Lead generation
• Traffic and awareness
• Conversion optimization
• Engagement
• Remarketing and retention campaigns
4. Scale D2C campaigns while maintaining target ROAS, CAC, CPL, CPA, and overall profitability.
5. Analyze customer journeys, sales funnels, and campaign performance data to improve conversions and customer acquisition.
6. Create and optimize audience targeting strategies, including lookalike audiences, retargeting audiences, interest-based targeting, and funnel-base...