Job Description
About the Role
As a Meta and Google Ads Specialist, you will be responsible for executing and optimizing paid media campaigns across multiple digital platforms. You’ll work closely with the marketing and creative teams to ensure campaigns are launched with precision and perform efficiently. The ideal candidate is analytical, detail-oriented, and skilled in writing persuasive and engaging ad copy for ads across Google and Meta platform
Job Responsibilities
- Plan, launch, and manage paid advertising campaigns on Google (Search, Display, YouTube) and Meta (Facebook/Instagram)
- Write compelling ad copy that aligns with campaign objectives and resonates with the target audience
- Conduct keyword research and audience targeting to support campaign strategy
- Set up tracking pixels, conversion events, and troubleshoot tracking issues using tools like Google Tag Manager
- Monitor and optimize campaign performance to improv...