Job Description
Overview
Leading pharmaceutical client now requires a Senior Data Scientist to drive marketing effectiveness via marketing mix modelling and other models. This role will oversee data collection, extraction, manipulation, analysis and validation ensuring data is ready for modelling. You will work closely with the Data Science team to build base models according to project specifications and ensure the robustness and validity of those models.
Responsibilities
- Oversee data collection, extraction, manipulation, analysis and validation to ensure data is ready for modelling.
- Collaborate with the Data Science team to build base models according to project specifications.
- Ensure robustness and validity of models used for marketing effectiveness analysis.
Requirements
- Strong experience developing and implementing marketing mix models.
- Expert in Python and experience with R programming and ideally MMM mode...