Job Description
Job Duties:
- Own and evolve the Health and Protection products (H&P) and work with ecosystem team to build on services best suited for the H&P pillar
- Identify gaps and strengthen opportunities within the current H&P product suite and customer journeys.
- Understand internal and external data to understand the customers, target audiences and translate into actionable recommendations for proposition enhancements
- Develop, execute and review the effectiveness of end-to-end integrated marketing campaigns and go-to-market plans to generate customer awareness, channel traction and sales adoption in a 360-degree marketing approach.
- Identify market trends and opportunities to develop tactical plans, such as increasing product penetration in the target audiences.
- Uses data and insights to drive marketing decisions and refresh customer propositions to optimise results and recommend improvements.
- Work closely with key intern...