Job Description
Transform digital engagement at Okta as a Digital Optimization Manager. Lead personalization initiatives and testing strategies within a hybrid workflow to enhance customer journeys.
This role requires an innovative approach to managing test strategies and understanding B2B buyer behavior. You'll act as the strategic advisor for the Digital Strategy team, building a testing roadmap that drives personalization efforts. Your analytical skills will guide research to improve user interactions and optimize marketing strategies.
Key Responsibilities:
• Define optimization and personalization testing strategies effectively
• Oversee and manage a customer research-driven testing roadmap
• Conduct user journey research to enhance testing hypotheses
• Manage and launch tests independently, while collaborating with tech teams
• Present insights that drive user experience improvements
Requirements:
• Over 5 years in growth or digital optimization roles
• Expertise in ...
This role requires an innovative approach to managing test strategies and understanding B2B buyer behavior. You'll act as the strategic advisor for the Digital Strategy team, building a testing roadmap that drives personalization efforts. Your analytical skills will guide research to improve user interactions and optimize marketing strategies.
Key Responsibilities:
• Define optimization and personalization testing strategies effectively
• Oversee and manage a customer research-driven testing roadmap
• Conduct user journey research to enhance testing hypotheses
• Manage and launch tests independently, while collaborating with tech teams
• Present insights that drive user experience improvements
Requirements:
• Over 5 years in growth or digital optimization roles
• Expertise in ...