Job Description
Overview
As an Online Brand Manager, you will work closely with the brand team to manage eCommerce business. The key performance indicators are eCommerce sell-out and market share, performance of the brand’s hero products, and the weight of business of online touchpoints (livestream, affiliates, short videos).
Responsibilities
- Develop the brand strategy and manage the business.
- Create an online marketing plan based on the brand & platform calendars to drive business priorities and market share growth.
- Diagnose the business performance and take action to meet commercial targets.
- Drive the performance of brand heroes on online platforms.
- Lead the ideation and execution of brand eCommerce campaigns.
- Create campaign activations for key shopping moments (e.g., 3.3, 11.11), brand moments (e.g., product launches, SuperBrand Days), and BAU.
- Develop and transmit digital assets to support said campa...