Job Description
1. Campaign Strategy and Execution (On-Ground BTL Focus):
● Campaign Management: Lead the planning, execution, and management of various localized BTL
campaigns, including but not limited to:
○ Lift Branding
○ Gate Branding
○ Flea Market participation
○ Canopy Activities
○ Door-to-Door Sampling
○ Targeted WhatsApp Campaigns within RWA/Societies networks.
● Team Leadership: Manage, mentor, and guide a small team of 4-5 Business Executives to ensure
flawless campaign deployment and adherence to operational standards.
● Permissions and Negotiation: Proactively secure necessary permissions for executing activities within
societies/RWAs, utilizing strong negotiation and convincing skills to establish favorable terms.
● Vendor Network Management: Create and maintain a robust, reliable network of local vendors (logistics, printing, manpower, etc.) to support smooth campaign operations and manage vend...