Job Description
The Brand Associate is responsible for strategic positioning and brand promotion of a specific brand to capture the attention of target consumers. He/She analyses and monitors market trends to assess the impact of branding and promotional activities on the ground.
Duties & Responsibilities
- Conduct research to obtain the latest market updates, identify consumer preferences, understand competition, and determine growth opportunities.
- Design marketing plans and strategies to heighten brand awareness.
- Review product attributes such as pricing, features, and market positioning, and recommend improvements.
- Assist in crafting effective media campaigns and selecting appropriate distribution channels.
- Communicate branding plans to internal and external agencies prior to launches.
- Ensure brand presence across online and offline channels.
- Participate in sponsorship and promotional events for brand recognitio...