Job Description
Description We are looking for a Paid Digital Specialist to lead high-impact advertising initiatives across major digital channels from our Minneapolis, Minnesota location. This role is ideal for a data-driven marketer who can shape campaign strategy, guide performance improvements, and communicate results clearly to senior stakeholders. The position calls for someone who is comfortable managing substantial media investments while partnering closely with internal teams to uphold accuracy, efficiency, and strong return on spend.
Responsibilities:
• Develop and oversee paid media programs across platforms such as Google Ads, Bing, Meta, and LinkedIn, aligning execution with business goals.
• Monitor campaign health through ongoing analysis, making informed adjustments to improve reach, conversions, and budget efficiency.
• Manage large-scale advertising budgets responsibly, using performance data to guide allocation and optimization decisions.
• Present campaign stra...
Responsibilities:
• Develop and oversee paid media programs across platforms such as Google Ads, Bing, Meta, and LinkedIn, aligning execution with business goals.
• Monitor campaign health through ongoing analysis, making informed adjustments to improve reach, conversions, and budget efficiency.
• Manage large-scale advertising budgets responsibly, using performance data to guide allocation and optimization decisions.
• Present campaign stra...