Paid Media Specialist

Digital Paid Media Specialist

As the Digital Paid Media Specialist, you will set up, run and optimise digital paid media campaigns that build brand awareness and engagement for our iconic lingerie brands Marie Jo, PrimaDonna and Sarda, as well as our retail brands Rigby & Peller and Lincherie. Working closely with the Marketing and Digital Commerce teams, you implement and fine‑tune paid media strategies for key markets in Europe (including France, the Netherlands, Belgium and Germany) and in North America (US & Canada).

Responsibilities

• You turn brand and business goals into concrete paid media plans, together with the brand and performance managers.
• You create a digital campaign approach that maximises visibility, awareness and engagement.
• You define the upper‑funnel approach (awareness & consideration): audiences, channels, formats and budget splits.
• You diversify the digital channel mix based on research and benc...