Job Description
WorldFirst is looking for a Partner Business & User Growth Manager to drive user growth and engagement through wallet and bank partners. This role will sit at the intersection of partner collaboration, lifecycle marketing, user growth, and product optimization, helping us acquire new remittance users, improve repeat usage, and build stronger long-term partner value.
Responsibilities
User Growth via Partners
- Develop and run growth plans to acquire and engage remittance users through wallet and bank partners.
- Use partner traffic, co-marketing, referral programs, incentives, and loyalty schemes to drive new users, repeat usage, and stronger user engagement.
Lifecycle & Campaign Management
- Segment users by lifecycle stage, including new, active, dormant, high-value, and churn-risk users.
- Plan and execute targeted campaigns across partner channels and owned chann...