Job Description
Key Responsibilities:
- Plan, execute, and optimise performance marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
- Must have hands-on experience in lead generation campaigns and managing performance marketing for e-commerce brands, with a strong understanding of conversion funnels, ROAS, and customer acquisition strategies.
- Develop and manage PPC campaigns, ensuring ROI and KPI targets are met.
- Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance.
- Analyse campaign data to generate actionable insights and prepare performance reports.
- Collaborate with creative and content teams to ensure ad copies, visuals, and landing pages are optimised for conversion.
- Stay updated on the latest trends and technologies in digital marketing, including algorithm changes and new platform features.
- Manage budget...