Job Description
Experience: 3-6 years in B2C Performance Marketing
Location: Mohali
Work Schedule-Monday to Friday (7:30 PM-4:30 AM)
Focus: Lead generation for residential solar (B2C)
Drive qualified lead generation across the USA market. Own the entire funnel from click to consultation, optimizing campaigns using native AI tools in Google and Meta platforms.
Responsibilities
- Build and scale campaigns: Google Ads, Meta, YouTube, LinkedIn, Quora, Reddit
- Generate high-quality leads across 6 states
- Execute retargeting campaigns across Google Display, YouTube, Meta for non-converters
- Deploy Google AI: Smart Bidding, Performance Max, Demand Gen, Responsive Search Ads
- Leverage Meta AI: Advantage+ Audience, Advantage+ Creative, Advantage+ Placements, Dynamic Creative t...