Job Description
Key Responsibilities:
- Plan, execute, and optimize Google Search campaigns focused on lead generation
- Manage and scale App Campaigns (UAC) for installs and in-app conversions
- Conduct keyword research, audience targeting, and competitor analysis
- Create and test high-performing ad copies and creatives
- Monitor and optimize campaigns to improve CPL, CPA, ROI, and conversion rates
- Set up and manage tracking using Google Analytics, Tag Manager, Firebase/Appsflyer
- Perform A/B testing across ads, landing pages, and audiences
- Analyze campaign data, generate insights, and share performance reports
- Work closely with product, design, and sales teams to optimize the user journey and conversion funnel
Requirements:
- 2+ years of hands-on experience in performance marketin...