Job Description
Most people have at least heard of PAYBACK. With you, however, we’d like to take a closer look.
You probably know PAYBACK from the question at the checkout or from our widely used shopping app. And of course, we hope you answer “Yes” at the checkout — because with us, you collect more than just points. Whether as a customer, partner, or colleague: with PAYBACK, every interaction becomes a rewarding experience.
YOUR ROLE
You take ownership of the continuous performance optimisation of digital campaigns for the PAYBACK Rewards ShopYou analyse the performance of marketing channels and campaigns across key touchpoints (app, web and mobile push) and derive clear, actionable optimisation measuresYou design and implement holistic tracking and measurement concepts as well as meaningful reportsYou interpret relevant eCommerce and marketing KPIs and assess the cross-channel success of campaigns in a data-driven wayYou develop ...