Job Description
Job Overview:
We're hiring a Performance Marketing Manager to drive growth for our fashion brand.If you're someone who’s scaled paid campaigns that move the needle, live and breathe CAC, and thrive on rapid experimentation with clear ROI this role was made for you.
Key Responsibilities:
- Plan, implement, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other relevant digital platforms.
- Monitor and analyze campaign performance metrics, including CTR, CPA, ROAS, and conversion rates.
- Conduct A/B testing on ad creatives, landing pages, and audience targeting to maximize campaign effectiveness.
- Collaborate with the creative and content teams to develop engaging ad content.
- Manage and allocate marketing budgets, ensuring efficient spending to achieve KPIs and business goals.
- Provide regular per...