Job Description
Description
- Develop and implement comprehensive performance marketing strategies to drive B2B customer acquisition, retention, increase conversion, and revenue growth.
- Manage all online and offline advertising campaigns including planning, execution, optimization, and reporting.
- Utilize data analytics and performance metrics to identify opportunities for optimization and drive continuous improvement.
- Collaborate with cross-functional teams including creative, business development, and analytics to develop and execute integrated marketing campaigns include ads, sales tools, SEM, and SEO.
- Manage and optimize Search (CPC) and Display (CPM) campaigns.
- Conduct A/B testing and multivariate testing to optimize campaign performance, Cost per Acquisition (CPA) and maximize ROI.
- Stay up-to-date with the latest trends, technologies, and best practices in performance marketing.
- Provide regular reports and i...