Job Description
We are looking for a Performance Marketing Manager to join our team. The candidate will be responsible for planning and execution of paid digital campaigns, including identification of campaign insights and analytics, meeting performance marketing metrics, optimising conversion rates, maintaining and improving website content.
Responsibilities:
- Design, plan, execute and monitor paid campaigns (e.g: Google Ads, Meta Ads, etc.) with actionable recommendations as well as developing and executing A/B and multivariate testing strategies to improve key conversion metrics
- Conduct keyword research, audience segmentation, and budget planning for each campaign.
- Set up and manage tracking tools, conversion pixels, GTM, and analytics dashboards.
- Coordinate with internal and external stakeholders, including vendors and agencies, to ensure timely and high-quality deliverables.
- Maintain and update...