Job Description
Performance Marketing ManagerWe’re looking for aPerformance Marketing Managerwith deep expertise inMeta Ads, Snapchat, TikTok, and StackAdapt— a hands‑on optimizer who thrives on testing, data‑driven scaling, and creative collaboration. Someone withMobile User Acquisition experience.Key ResponsibilitiesPlan, launch, and optimizepaid user acquisition campaignsacrossMeta, TikTok, Snapchat, and StackAdapt , focused on driving high-quality mobile installs and first-time deposits.Manage and scale7‑figure monthly budgets , ensuring strong ROAS, retention, and user lifetime value.LeverageAppsFlyerfor event mapping, attribution, and cohort analysis.Leadcreative strategy and testing— collaborate with the art team to produce high-performing static and video assets based on data insights.Execute a structuredA/B testing frameworkto identify winning audiences, placements, and creatives.Continuouslyoptimize campaignsfor cost efficiency, engagement, and revenue — adjusting bidding, segmentation, and ...