Job Description
ROLE SUMMARY: We are looking for a Senior Executive, Performance Marketing with demonstrable experience of delivering great results within paid marketing.
You will take responsibility for full funnel planning and execution of paid campaigns, ensuring MoM growth and profitability.
RESPONSIBILITIES: Campaign Strategy, Execution & Optimization Plan, implement, and optimize performance marketing campaigns across Google, Meta (Facebook/Instagram), TikTok, Apple Search Ads (ASA), and other emerging platforms.
Leverage data analytics & attribution tools such as Appsflyer, Mixpanel, and Looker to track full funnel campaign performance and analyze key metrics (CPA, ROAS, CPM, CPC, CTR, CR etc.), and ensure cost-effective results.
Support A/B testing initiatives across creatives, audience targeting, and user redirection to drive continuous improvement.
Prepare regular performance reports, manage campaign budgets efficiently, and ensure...