Job Description
Key Responsibilities
• Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), and other paid channels
• Drive traffic, conversions, and revenue growth for the E-commerce website
• Collaborate with the E-commerce team to align campaigns with product launches, promotions, and seasonal trends
• Monitor and optimize key metrics including CAC, ROAS, CTR, and conversion rates
• Manage campaign budgets and ensure efficient allocation to maximize ROI
• Conduct A/B testing across creatives, landing pages, and audience segments
• Work with design and content teams to create high-performing ad creatives and copies
• Analyze campaign performance and generate actionable insights and reports
• Identify new growth opportunities across channels (affiliate marketing, marketplaces, etc.)
• Stay updated with industry trends, tools, and...