Job Description
About the Role
We are seeking a data-driven Performance Marketing Specialist to support user acquisition (UA) efforts across a portfolio of mobile games. In this role, you will execute, optimize, and report on paid media campaigns while partnering with internal marketing teams and external agencies to maximize install growth and player engagement.
The ideal candidate has strong experience in mobile gaming or app-based performance marketing, with expertise across major ad platforms and a deep understanding of App Store Optimization (ASO), data analysis, and creative testing. This role sits within a fast-paced, collaborative marketing organization where cross-functional alignment and analytical rigor are essential.
Key Responsibilities
Manage and execute multi-channel user acquisition (UA) campaigns to drive installs and engagement.
Optimize camp...