Job Description
Job summary
We are looking for a Performance Marketing Specialist to support the group’s digital advertising strategy across
multiple international markets. The role is focused on lead generation through Google Ads Search and Meta
campaigns, contributing to campaign performance through data-driven insights and close collaboration with
external media agency of Istituto Marangoni.
key purpose of the role
Monitor and analyse online advertising campaigns, mainly on Google Ads Search and Meta, to acquire qualified leads across different countries and schools.
Provide optimisation suggestions to the media agency, identifying critical issues and potential areas of improvement.
Track the changes applied to campaigns and evaluate their impact on key performance metrics such as conversion rate and click-through rate.
Support the development of effective campaigns by helping to shape c...