Job Description
Role Overview
The Performance Marketing Specialist is a key member of the Brand & Marketing team, responsible for the execution and optimization of performance marketing campaigns to drive business growth. This role requires a highly motivated and detail-oriented individual with a passion for data, analytics, and digital marketing. The ideal candidate will be a strong communicator and collaborator, able to work effectively with internal and external stakeholders to achieve campaign objectives.
Key Responsibilities
- Campaign Management: Briefing and dispatching performance marketing campaigns across various channels, including paid social (Facebook, Instagram, Pinterest) and programmatic advertising. This includes creative briefing and dispatching of assets, UTM supply.
- Technical Marketing: Troubleshoot technical issues related to ad platforms, tracking, and measurement (e.g.,...