Job Description
**Company description**
Starcom is a **global media communications agency** and part of Publicis Media. It is known for building **human-centric, data-driven media strategies** that connect brands with consumers across platforms.
**Overview**
This role sits at the intersection of **strategy, digital media, and performance** , responsible for building **integrated media plans with a strong digital-first approach** . The candidate will translate business objectives into **data-driven media strategies** across channels, with primary focus on digital ecosystems.
**Responsibilities**
**1. Integrated Media Planning (Digital-Led)**
+ Develop **full-funnel media plans** with heavy focus on **digital (Search, Social, Programmatic, Video, Display, Commerce)**
+ Align plans with **business goals, audience insights, and budget allocations**
+ Drive **channel mix strategy** balancing branding and performance
**2. Dig...
Starcom is a **global media communications agency** and part of Publicis Media. It is known for building **human-centric, data-driven media strategies** that connect brands with consumers across platforms.
**Overview**
This role sits at the intersection of **strategy, digital media, and performance** , responsible for building **integrated media plans with a strong digital-first approach** . The candidate will translate business objectives into **data-driven media strategies** across channels, with primary focus on digital ecosystems.
**Responsibilities**
**1. Integrated Media Planning (Digital-Led)**
+ Develop **full-funnel media plans** with heavy focus on **digital (Search, Social, Programmatic, Video, Display, Commerce)**
+ Align plans with **business goals, audience insights, and budget allocations**
+ Drive **channel mix strategy** balancing branding and performance
**2. Dig...