Job Description
Key Accountabilities
- Analyze end users and market demands
- Perform product and competitors' analyses
- Perform and coordinate market research with overseas markets if needed
- Consolidate product requests from all SBUs to strategize new product roadmap with the positioning with current product lineup (anti‑cannibalisation)
- Follow up on progress of R&D on new product requests
- Preparation of sales promotion and marketing material/tool for new products
- Conduct sales target setting and estimate the new product sales contribution against the development investment
- Sales performance tracking for new products
- Degree in Mechanical / Electrical / Electronics Engineering or relevant
- Experience in air‑conditioning industry will be an advantage
- Analytical and objective approach towards assessing product requests, planning and strategy
- Good knowl...