Job Description
Our client is a digital services provider operating within the iGaming field. Their CRM team is at the core of their growth, driving retention, engagement, and long-term success. As they expand team they are looking for top talent to drive growth and optimize player journeys.
They are looking for an experienced CRM Manager to drive CRM strategy across the Polish market, owning the full player lifecycle and scaling retention performance in Poland.This role is based in Spain with relocation support provided.
Responsibilities:
- Define and execute CRM strategy and products
- Own the full customer lifecycle: onboarding, engagement, retention, reactivation, and churn prevention
- Plan, launch, and optimize CRM campaigns across all channels (Email, SMS, Push, In-app)
- Drive segmentation and personalization strategies tailored to different markets and player behaviors
- Analyze CRM performance (LTV, retention, conversion, c...