Job Description
Oversee post-enrollment marketing strategies as a Senior Manager in Lifecycle Marketing. Focus on retention, churn prevention, and maximizing customer LTV in this fully remote role.
This position requires a strategic thinker capable of integrating fragmented systems into a streamlined process for customer engagement. You will take ownership from Day 0 onboarding through retention programs and winback initiatives, ensuring all strategies are effective and measurable. Your insights will directly impact product positioning and pricing based on churn data.
Key Responsibilities: • Lead comprehensive lifecycle engagement tactics • Execute targeted churn prevention measures • Craft educational and persuasive customer communications • Ensure compliance with deliverability standards • Develop winback strategies for former customers
Requirements: • 7+ years in lifecycle marketing within subscription models • Proven track record managing extensive email/SMS volumes • Pr...
This position requires a strategic thinker capable of integrating fragmented systems into a streamlined process for customer engagement. You will take ownership from Day 0 onboarding through retention programs and winback initiatives, ensuring all strategies are effective and measurable. Your insights will directly impact product positioning and pricing based on churn data.
Key Responsibilities: • Lead comprehensive lifecycle engagement tactics • Execute targeted churn prevention measures • Craft educational and persuasive customer communications • Ensure compliance with deliverability standards • Develop winback strategies for former customers
Requirements: • 7+ years in lifecycle marketing within subscription models • Proven track record managing extensive email/SMS volumes • Pr...