Job Description
PPC Specialist | Academic & Digital Marketing Experience
Hiring: PPC & Performance Marketing Specialist
Experience Required: 3–5 years
Role Type: Full-time
About the Role :
We are looking for a results-driven PPC & Performance Marketing Specialist with hands-on expertise across Google Ads and Meta Ads. This is a strategic, high-impact role that requires deep campaign execution experience, audience insight, and a strong grasp of optimization mechanics across both platforms. You will be managing budgets, scaling campaigns, and driving lead generation across diverse industries and markets.
Key Responsibilities :
Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), and optionally LinkedIn/Bing Ads.
Develop and implement data-driven performance strategies for B2C and B2B campaigns.
Build and refine audience segments u...