💼 Full-Time Position

PPC Specialist – Gaming, Betting & Gambling job – Market related salary – Cape Town, South Africa

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Initiate International
📍 Cape Town, Western Cape, South Africa
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Location
Cape Town, South Africa
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Posted
June 24, 2026
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Type
Full-Time
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Full-Time Opportunity: This is a permanent, full-time position with a competitive package and real career growth potential.

Job Description

We are seeking a talented PPC Specialist with a fervent dedication to digital marketing and a demonstrated history of effectively overseeing and refining PPC campaigns to join our client’s team in Cape Town. The perfect fit will possess a blend of analytical prowess, creativity, and a solid grasp of industry standards. This role demands an intimate familiarity with PPC platforms, adept data analysis skills, and a relentless pursuit of staying abreast of cutting-edge trends.

Your key job responsibilities as the PPC Specialist in Cape Town will include:

  • Develop and execute PPC strategies in line with business objectives
  • Monitor and optimize campaigns across platforms like Google Ads, Bing Ads, and other relevant channels
  • Conduct keyword research for campaign enhancement
  • Craft compelling ad copy aligned with campaign goals
  • Perform A/B testing to enhance ad performance
  • Conduct thorough keyword research to pinpoint high...