Job Description
Job Summary
The PPC / Growth / Performance Marketer will be responsible for driving customer acquisition and revenue growth through paid digital channels. This role plays a critical part in Bhima’s digital commerce performance, focusing on designing, optimizing, and scaling campaigns across Google, Meta, and emerging platforms. The ideal candidate is analytical, data-driven, and thrives in a fast-paced, performance-focused environment.
Key Responsibilities
- Plan, execute, and manage PPC campaigns across Google Ads, Meta Ads Manager, and other paid platforms.
- Optimize campaigns to maximize conversions, ROI, and overall performance.
- Conduct keyword research, audience segmentation, and targeting strategies.
- Monitor daily campaign performance, identify trends, and adjust strategies accordingly.
- Run A/B tests on ads, creatives, and landing pages to improve perf...