Job Description
RESPONSIBILITIES
- Fully support research and brainstorming for existing projects and new business pitches, including competitor analysis, market landscape analysis, communication opportunities, tagline ideation, and IP/media/KOL suggestions.
- Assist in writing and distributing PR documents, including press releases, pitch letters, backgrounders, fact sheets, product review playbooks, speaker bios, newsletters, reports, and other communication materials.
- Create and maintain media/influencer lists for specific overseas markets (mainly in Southeast Asia), using influencer tools and leveraging relationships shared by team.
- Reach out and handle media / influencer inquiries based on projects, can proactively identify media/influencer opportunities in the target market when needed.
- Monitor media and social key data points via Meltwater and other tools, to identify and summarize trends or key coverage that affects the client’s business.