Job Description
About the Role
Principal Data Analyst partnering with game teams to shape product strategy, drive data-informed decisions, and elevate analytics across Zynga.
Key Responsibilities
- Develop data-driven strategies influencing product roadmaps, features, and monetization.
- Analyze player behavior, game economy trends, and product performance with cross-functional teams.
- Design A/B tests and build predictive models (churn, LTV, segmentation).
- Mentor analysts and present insights to senior leadership through storytelling and dashboards.
- Collaborate to improve data tools, pipelines, and experimentation practices.
Requirements
- Experience in analytics or data science, ideally in gaming or digital products.
- Expert proficiency in SQL and Python for analysis.
- Strong background in experimentation/A/B testing and applied statistics (Bayesian a plus).
- Experience with visualiza...